Apple Music Team Deck

PROBLEM: Create an anti-racist ad campaign for an existing, nationally recognized brand.

KEY INSIGHT: Artists of color lack autonomy over their work and profits in an industry with predominantly white executives.

STRATEGY: Get music industry executives to diversify their workforce and address issues of racism by using Apple Music’s platform to set the standard.

FOR: J342 Creative Strategist

TEAM:

Strategist: Audrey Alan

Account Executive: Jeremy Blacker

Media Planner: Ainsley Maddalena

Designers: Amelia Tran, Hailey Jensen

Copywriter: Matt Maben

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