PAEMA

PROBLEM: PAEMA, a new global nonprofit extension of Never Again Coalition, lacks a brand identity entering the industry.

KEY INSIGHT: Storytelling is a powerful tool that makes information easily understandable, generates empathy, fosters trust, promotes transparency, and creates connections on a human level.

STRATEGY: PAEMA can leverage storytelling to build a community of young supporters.

FOR: Allen Hall Advertising

TEAM: Zoe Day, Jose Paniagua, Melina Stich, Carmelli Hess, Audrey Alan