UO Women’s BasketBall

PROBLEM: Drawing students and families with children into games.

KEY INSIGHT: While sports culture’s predominant focal point throughout history has been men, women’s sports are receiving more recognition now than ever before.

STRATEGY: Be audiacious by showing up in unexpected places to become unignorable.

FOR: Allen Hall Advertising

TEAM

Strategy: Zoe Day, Audrey Alan

Art Direction: Emma Ruddy

Copy: Jackson Knox