YETI

PROBLEM: Create a campaign for YETI to expand and diversify their audience.

KEY INSIGHT: People are missing a conduit to help them lead more fulfilling lives outside their everyday mundane.

STRATEGY: Prove to the thrill-curious that adventure can live anywhere, all it takes is a daring attitude.

FOR: J 460 Brand Strategy

TEAM: Hailey Howard, Jose Paniagua, Audrey Alan

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